It has long been known that photographs help sell a property; it is often the first glimpse of a space that people who are beginning the search for a home or commercial property will have. However, there is a new technology that is taking real estate listings to another level: Matterport. A Matterport Space, or a 3D Space, is a complete three-dimensional model of a space. You can now “walk” through a building – a house, condo, office complex – and experience it as if you were there in VR.
The statistics vary, but the general consensus amongst industry experts is that these days the majority of home searches begin online. Buyers browse through listings, scroll through photos, and then contact a real estate agent to arrange a tour of the properties that they would like to see more of. Matterport takes this a step further. You are virtually placed inside the space with the freedom to look around yourself. This technology is shaking up the West Michigan real estate market, with companies such as NextHome Champions investing in the Matterport camera and embedding the tours on our websites.
Here’s how it works.
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A game changer.
While impressive, the most exciting thing about Matterport isn’t the technology behind it. It’s that prospective buyers can now tour a property on their own terms from anywhere in the world, even if they can’t actually be there. While videos and slideshows guide you through a property following a set path, Matterport tours let you walk through the space as though you are in the room – Look up, look down, go forward or backward, through doors, and up stairs without ever leaving your seat. For overseas buyers moving to West Michigan, this is a game changer because they won’t need to go look at the property in person in order to get a true sense of the space. They can now do a virtual walkthrough and get an idea of the home that is dimensionally accurate to 99%.
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We believe that giving clients the ability to tour a property in 3D is the future of real estate and many of the most popular online property search websites agree.